How to communicate sustainability?
Sustainability has become a trend word, but what does it really mean? How can we get a clear position that shows how we work with sustainability in our business?
We believe we must go away from “gray areas” and greenwashing and replace it with honest and understandable communication around sustainability. Documented action creates integrity and trust as well as accountability which is expected by consumers and regulations. By focusing on consumers of the future, the business achieves a better reputation.
We can help to clarify the effect of the actions and promote messages through the company’s brand and storytelling.